Levi's Commuter - India Launch
On posting this ad film in the levi's' fb page, according to resolution, los angeles... "It exceeded all facebook insights benchmarks in terms of engagement, click-through-rate and impressions. When we compared the performance to our average, it exceeded on multiple parameters and in comparison to global averages it really came out on top." (pls. find the report here)
Sunfeast Bounce - Relaunch with Croko & Moko
Sunfeast Bounce, the creamiest biscuit in town, is a kids' favourite. to appeal to the younger crowd, we created two lovable characters, croko and moko, who are in a constant battle for the last bounce biscuit. We went all out with two more films, 360-degree activations, including caller tunes, phone stories, roadshows, and even live character skits!
Abp Nadu- Launch Film For Tamil Nadu
TN centric launch film for a new news app. flip that dosai and check this tune!
Jellicious Film Campaigns
Jellicious Strawberry - Launch Film
Jellimals Launch Film
Candyman's new Jelimals are like the Spice Girls of the candy world: Arty Orange, Punky Pineapple, Maddy Mango, And Smarty Strawberry.
Alternate Concept
Sunfeast Dark Fantasy Choco Fills - Launch Films
Sunfeast Yumfills Launch
This film, along with a bunch of other launch ideas across various media channels, did a cracking job of spreading the word about the product and spurring folks to give it a try. for its heartwarming depiction of friendship, it inspired a customer to pen this little sweet note
Sunfeast Marie
Candyman Toffichoo
Toffichoo, the strawberry-flavored candy that's as good as a strawberry milkshake. It's so good that if you're caught committing a crime while drinking a strawberry milkshake, people will only notice that you're drinking milkshake instead of eating Toffichoo.
Creme Lacto
Candyman Dubblez - A Dual Flavoured Jelly
Base Battery
Airasia Big Sale - Digital Campaign
With the airasia big sale one can fly at the price of any daily object...
Shell V Power
National Launch - Radio Campaign
Iomega media player, using famous movie dialogues to indicate movies can be watched in any format.
Award Work
Megamart
Ultramints
ultra mints is a strong mint - it releases a strong 'minty' 'chill' feeling on popping. hence an exaggeration of the same by using two arabs chilling at 100 degrees in a desert.
an sfx driven campaign that demonstrates the product experience/taste.
Portea
An online campaign advising travelers to vaccinate before travelling abroad.
AirAsia
udd chalo ghar chalo
an online activation idea, where we asked the flyers (those who are away from home) to share how much they miss home, and how badly they want to be at home during festivals. and the lucky ones with the most appreciated response got a free flight ticket to go their home from airasia.
activation videos
acer delhi daredevils campaign
col & co.
posts for col & co. nachos
mmhrc
